In the field Pivot has made great strides, pushing forward with their mission by supporting nearly 500,000 patient visits and nearly 200,000 comprehensive health examinations for children under 5 years old. However, in order to further scale their impact it is critical to establish strong bi-lateral partnerships and continue to raise funding to support the effort. A key channel for educating partners and donors on their mission and progress was the Pivot website. Unfortunately, the website according to Pivot did not truly represent the incredible work they were doing and was underperforming with regard to educating and on-boarding potential partners and donors. Pivot engaged Vantage to assist with creating a new strategy for their website experience.