With regard to user experience, we turned to Business.com's users to gain insight and set our efforts in the right direction. We started with interviews of key community members that were regularly contributing to better understand their needs, goals and pain points on the platform. The interviews aided in the design of a survey that would later be used to gain insight from the broader community as well as help confirm some of our findings from the interviews. Scroll and click mapping was implemented and used to more clearly observe user behavior. Mapping was especially helpful in determining which content user were actually interacting with. User recordings helped to identify pain points along the user journey where frustration lead to exits from the experience. Findings from our research were compiled into a user experience audit report along with tools such as user personas, journey maps and flow diagrams which help to guide our wireframe designs for the website.