As the Principal Consultant at Vantage I focus exhaustively on serving my clients by leveraging a human-centered approach to strategy and design. At some point every business or organization, new or established is forced to make tough decisions about creating, capturing and delivering value to their customers. These critical decision points can sometimes mean life or death of the venture. With such high-stakes it is irresponsible to leave these decisions to chance, based on ego or through uninformed guesswork. By focusing on key areas both internal and external to the venture Vantage can design and implement validated market solutions with the greatest odds of success. These key areas include customer insights and experience, market threats and trends, the regulatory ecosystem, employee experience and incentives, service delivery, business model design and innovation.